Cross-platform
You spent years getting those followers somewhere else. This is how they become customers without you asking them to move.
One share link points at your shop or your live stream, and it behaves like a normal link wherever you put it.
Someone taps that link and the stream opens in their browser. No app. No account. No install. They can watch, and they can buy.
This is the part that changes the numbers. The audience you already have does not have to be converted into app installs before any of them can be converted into customers.
On iPhone it goes further: tapping the link can open a real Cyca card in seconds — a proper native screen, not a web page pretending — without installing anything.
They get the good version of the experience at the exact moment they are interested, and they decide about the app later, if ever.
That sentence is where almost every seller loses the sale. You post something good, people want it, and then you ask them to go to a store, install a thing, make an account and find you again.
Most of them do not. Not because they did not want it — because you put four steps between wanting and paying.
Take the four steps out and the same post is worth considerably more.