Storefront
The stream is the event. The storefront is the shop that is still there at two in the morning.
Everything you sell, grouped the way you actually think about it rather than the way a category tree insists on. Somebody who liked one thing in a stream can walk the rest of the shop straight away.
A card carries the photo, the price and what is left. It works on its own, which matters more than it sounds: a card can be sent into a chat, opened from a stream, or found in the market near someone, and it behaves the same everywhere.
It is also the thing people screenshot and send to a friend, so it is built to make sense with no context around it.
You cannot broadcast all day. Your shelves do not go dark when you stop — the shop stays open, orders keep arriving, and you deal with them when you are back.
Going live is how people find you and how the hard sells close. The storefront is what catches everything in between.
If you have a real counter, put a code on it. Somebody standing in front of you scans it and lands directly in your shop — the right shop, not a generic download page.
It turns the person already in your shop into someone who can order from you after they leave.