Cyca/Communities/Businesses and NGOs
Organisations
Pick Business or NGO and the community grows a face: the things somebody needs to know before they trust you with anything.
Because the conversation is the point. A customer, a parent or a donor does not want a contact page — they want to ask one question and get an answer from a person. The organisation face is there so they know they are asking the right room, and the room is there so somebody can answer in it.
If you also sell, the same account already has a shop, a storefront and live selling attached to it. Nothing needs to be connected up.